# #4024bc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4024bc`
- RGB: rgb(64, 36, 188)
- HSL: hsl(251, 68%, 44%)
- OKLCH: oklch(0.415 0.217 279.7)
- Relative luminance: 0.0598
- Nearest named color: Galactic Highway (#3311bb, Δ 3.362) — https://brandsweets.com/colors/galactic-highway
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4024bc

## Tints & shades

- Tints (toward white): #4728d2, #5b3eda, #6d54de, #836de3, #9583e7, #a798eb, #bdb2f0, #d0c7f4, #e5e1f9, #f8f6fd
- Shades (toward black): #3a21ab, #341d9a, #2e1a89, #291778, #231467, #1d1056, #170d45, #110a33, #0c0722, #060311

## Harmonies

- Complementary: #a1bc24
- Analogous: #2454bc, #8c24bc
- Triadic: #bc4024, #24bc40
- Split-complementary: #bc8c24, #54bc24
- Tetradic: #bc2454, #a1bc24, #24bc8c

## Colors that go with #4024bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4024bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4024bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4024bc: 6 real palettes, including Blue Mono and Qualcomm's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4024bc in 7 real palettes, including Behance's brand system and Walgreens's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4024bc: 7 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #4024bc: 5 real palettes, including Absolut's brand system and Coursera's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #4024bc, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4024bc in 8 real palettes, including Tide's brand system and Intercom's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Intercom (https://brandsweets.com/colors/brands/intercom-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7860e1 (4.56:1); AA: background → #b3b3b3 (4.56:1); AAA: text → #9c8be9 (7.28:1); AAA: background → #dedede (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4024bc-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4024bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.