# #402263

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#402263`
- RGB: rgb(64, 34, 99)
- HSL: hsl(268, 49%, 26%)
- OKLCH: oklch(0.328 0.111 301.8)
- Relative luminance: 0.0313
- Nearest named color: Fading Horizon (#442266, Δ 0.959) — https://brandsweets.com/colors/fading-horizon
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/402263

## Tints & shades

- Tints (toward white): #512b7d, #633498, #763eb6, #8954c4, #9b6fce, #ad89d7, #c0a4e0, #d5c2ea, #e7ddf3, #faf7fc
- Shades (toward black): #3b1f5b, #361d54, #2f1948, #2a1641, #251439, #201131, #1b0e2a, #140a1e, #0f0817, #0a050f

## Harmonies

- Complementary: #446322
- Analogous: #222463, #612263
- Triadic: #634022, #226340
- Split-complementary: #636122, #246322
- Tetradic: #632224, #446322, #226361

## Colors that go with #402263

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #402263: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #402263's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Discord (https://brandsweets.com/colors/brands/discord), Docker (https://brandsweets.com/colors/brands/docker-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 7 real palettes, including Sketch's brand system and Alaska Airlines's brand system put Blue beside #402263, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #402263: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #402263 in 8 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #402263: 4 real palettes, including Kraken's brand system and Vimeo's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #402263: 16 real palettes, including Panasonic's brand system and Discover's brand system, as the accent. Seen in: Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #402263: 4 real palettes, including Nintendo's brand system and Fenty Beauty's brand system, as the accent. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Fenty Beauty (https://brandsweets.com/colors/brands/fentybeauty-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.91:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e5cc7 (4.51:1); AA: background → #999999 (4.53:1); AAA: text → #ab85d5 (7.05:1); AAA: background → #bfbfbf (7.02:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/402263-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#402263" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.