# #401358

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#401358`
- RGB: rgb(64, 19, 88)
- HSL: hsl(279, 64%, 21%)
- OKLCH: oklch(0.298 0.12 310.9)
- Relative luminance: 0.0226
- Nearest named color: Clairvoyant (#480656, Δ 2.393) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/401358

## Tints & shades

- Tints (toward white): #581b79, #6d2197, #8628b8, #9c36d3, #ad58da, #bb75e1, #cb96e8, #dcb8ef, #ead5f6, #fbf7fd
- Shades (toward black): #3a114f, #37114b, #310f43, #2b0d3b, #280c36, #210a2e, #1b0826, #15061d, #120619, #0c0411

## Harmonies

- Complementary: #2b5813
- Analogous: #1e1358, #58134e
- Triadic: #584013, #135840
- Split-complementary: #4e5813, #13581e
- Tetradic: #581e13, #2b5813, #134e58

## Colors that go with #401358

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #401358 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #401358, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #401358: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #401358: softer than #000 and cool enough to feel like part of the same palette. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #401358: 4 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #401358 in 6 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #401358: 14 real palettes, including Discover's brand system and Open House, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Open House (https://brandsweets.com/palettes/clean#open-house), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #401358: 4 real palettes, including Nintendo's brand system and MLB's brand system, as the accent. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Fenty Beauty (https://brandsweets.com/colors/brands/fentybeauty-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a64bd8 (4.62:1); AA: background → #919191 (4.59:1); AAA: text → #bf7de3 (7.26:1); AAA: background → #b5b5b5 (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/401358-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#401358" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.