# #400815

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#400815`
- RGB: rgb(64, 8, 21)
- HSL: hsl(346, 78%, 14%)
- OKLCH: oklch(0.247 0.084 13.1)
- Relative luminance: 0.0132
- Nearest named color: English Breakfast (#441111, Δ 2.475) — https://brandsweets.com/colors/english-breakfast
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/400815

## Tints & shades

- Tints (toward white): #640c21, #8d112e, #b1163a, #da1b47, #e63760, #eb5c7d, #f0849e, #f4a9ba, #f9d2db, #fef6f8
- Shades (toward black): #3b0713, #360712, #320610, #2d060f, #29050d, #24040c, #20040a, #1b0309, #170307, #120206

## Harmonies

- Complementary: #084033
- Analogous: #400831, #401708
- Triadic: #154008, #081540
- Split-complementary: #084017, #083140
- Tetradic: #314008, #084033, #170840

## Colors that go with #400815

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #400815: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #400815 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Box (https://brandsweets.com/colors/brands/box-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #400815's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #400815: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #400815 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #400815 in 17 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside #400815, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #400815 in 8 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e31c4a (4.53:1); AA: background → #858585 (4.5:1); AAA: text → #ed6e8b (7.2:1); AAA: background → #ababab (7.24:1)

## Brands using this color

- **Hershey's** — primary #3f000b (Δ 1.872) — https://brandsweets.com/colors/brands/hersheys-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/400815-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#400815" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.