# #400708

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#400708`
- RGB: rgb(64, 7, 8)
- HSL: hsl(359, 80%, 14%)
- OKLCH: oklch(0.243 0.086 25.6)
- Relative luminance: 0.0126
- Nearest named color: English Breakfast (#441111, Δ 2.329) — https://brandsweets.com/colors/english-breakfast
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/400708

## Tints & shades

- Tints (toward white): #650b0d, #8e1012, #b31417, #dc181c, #e93538, #ed5a5c, #f18385, #f5a8a9, #fad1d2, #fef6f6
- Shades (toward black): #3c0708, #370607, #320606, #2e0506, #290505, #250405, #200404, #1c0303, #170303, #120202

## Harmonies

- Complementary: #07403f
- Analogous: #400725, #402307
- Triadic: #084007, #070840
- Split-complementary: #074023, #072540
- Tetradic: #254007, #07403f, #230740

## Colors that go with #400708

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #400708: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #400708 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Signal (https://brandsweets.com/colors/brands/signal-org), Nokia (https://brandsweets.com/colors/brands/nokia-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #400708's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #400708: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #400708 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #400708 in 17 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside #400708, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #400708 in 7 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.77:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e6191d (4.52:1); AA: background → #858585 (4.55:1); AAA: text → #ef6c6e (7.04:1); AAA: background → #a8a8a8 (7.05:1)

## Brands using this color

- **Hershey's** — primary #3f000b (Δ 1.666) — https://brandsweets.com/colors/brands/hersheys-com
- **Box** — accent #48060a (Δ 1.96) — https://brandsweets.com/colors/brands/box-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/400708-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#400708" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.