# #400241

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#400241`
- RGB: rgb(64, 2, 65)
- HSL: hsl(299, 94%, 13%)
- OKLCH: oklch(0.263 0.118 327.6)
- Relative luminance: 0.0152
- Nearest named color: Romanic Scene (#3b0346, Δ 1.608) — https://brandsweets.com/colors/romanic-scene
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/400241

## Tints & shades

- Tints (toward white): #6b036d, #920594, #be06c1, #e507e9, #f525f8, #f74df9, #f979fb, #fba1fc, #fdcefd, #fff5ff
- Shades (toward black): #3a023b, #360236, #310231, #2c012d, #2c012d, #270128, #220123, #1d011e, #180119, #130114

## Harmonies

- Complementary: #034002
- Analogous: #200240, #400222
- Triadic: #403f02, #02403f
- Split-complementary: #224002, #024020
- Tetradic: #402002, #034002, #022240

## Colors that go with #400241

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #400241: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #400241: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Clinic (https://brandsweets.com/palettes/clean#clinic), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: complementary] — Forest Green sits directly opposite #400241 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com). — https://brandsweets.com/colors/forestgreen
- **Amber** #ffbf00 [pool] — Amber is paired with #400241 in 5 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #400241, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #400241: 6 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #400241: 7 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Airtable (https://brandsweets.com/colors/brands/airtable-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #400241: 5 real palettes, including Dusk and Wellness, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Wellness (https://brandsweets.com/palettes/warm#wellness), Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cc06d0 (4.5:1); AA: background → #8a8a8a (4.67:1); AAA: text → #f643f9 (7.09:1); AAA: background → #ababab (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/400241-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#400241" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.