# #3f2efa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3f2efa`
- RGB: rgb(63, 46, 250)
- HSL: hsl(245, 95%, 58%)
- OKLCH: oklch(0.493 0.278 273)
- Relative luminance: 0.0991
- Nearest named color: Blustering Blue (#4411ff, Δ 2.265) — https://brandsweets.com/colors/blustering-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3f2efa

## Tints & shades

- Tints (toward white): #5142fa, #6456fb, #766afb, #887efc, #9a92fc, #ada5fd, #bfb9fd, #d1cdfe, #e4e1fe, #f6f5ff
- Shades (toward black): #2815f9, #1906ea, #1605d1, #1305b3, #10049a, #0e0381, #0b0363, #08024b, #05012d, #020114

## Harmonies

- Complementary: #e9fa2e
- Analogous: #2e83fa, #a52efa
- Triadic: #fa3f2e, #2efa3f
- Split-complementary: #faa52e, #83fa2e
- Tetradic: #fa2e83, #e9fa2e, #2efaa5

## Colors that go with #3f2efa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3f2efa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #3f2efa in 4 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3f2efa: 10 real palettes, including Zillow's brand system and Oreo's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3f2efa: 8 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3f2efa in 7 real palettes, including Coinbase's brand system and Dunkin''s brand system. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3f2efa: 4 real palettes, including Warp's brand system and Kraken's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kraken (https://brandsweets.com/colors/brands/kraken-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3f2efa: 7 real palettes, including Pixar's brand system and Dairy Queen's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Activision (https://brandsweets.com/colors/brands/activision-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #3f2efa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Kia (https://brandsweets.com/colors/brands/kia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6d60fb (4.72:1); AA: background → #cfcfcf (4.52:1); AAA: text → #9188fc (7.13:1); AAA: background → #ffffff (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3f2efa-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3f2efa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.