# #3f1fa8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3f1fa8`
- RGB: rgb(63, 31, 168)
- HSL: hsl(254, 69%, 39%)
- OKLCH: oklch(0.388 0.199 282.7)
- Relative luminance: 0.0486
- Nearest named color: Galactic Highway (#3311bb, Δ 4.082) — https://brandsweets.com/colors/galactic-highway
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3f1fa8

## Tints & shades

- Tints (toward white): #4924c2, #542cd8, #6946dd, #7e60e2, #9379e6, #a48fea, #b9a9ef, #cec3f4, #e3ddf9, #f8f6fd
- Shades (toward black): #3a1c9b, #34198a, #2f177d, #28146c, #23115f, #1d0e4e, #180c41, #12092f, #0d0622, #060311

## Harmonies

- Complementary: #88a81f
- Analogous: #1f43a8, #831fa8
- Triadic: #a83f1f, #1fa83f
- Split-complementary: #a8831f, #43a81f
- Tetradic: #a81f43, #88a81f, #1fa883

## Colors that go with #3f1fa8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3f1fa8: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #3f1fa8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — 5 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #3f1fa8, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #3f1fa8 in 5 real palettes, including Pepsi's brand system and Behance's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #3f1fa8, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #3f1fa8 in 4 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Intercom (https://brandsweets.com/colors/brands/intercom-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #3f1fa8 in 7 real palettes, including Nivea's brand system and NHL's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #3f1fa8: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.64:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e60e2 (4.66:1); AA: background → #ababab (4.64:1); AAA: text → #9d86e9 (7.02:1); AAA: background → #d4d4d4 (7.18:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3f1fa8-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3f1fa8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.