# #3e7943

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e7943`
- RGB: rgb(62, 121, 67)
- HSL: hsl(125, 32%, 36%)
- OKLCH: oklch(0.522 0.104 145.7)
- Relative luminance: 0.151
- Nearest named color: Autumn Crocodile (#447744, Δ 0.867) — https://brandsweets.com/colors/autumn-crocodile
- Moods: muted
- Page: https://brandsweets.com/colors/3e7943

## Tints & shades

- Tints (toward white): #498d4f, #53a25a, #68b16e, #7cbb81, #90c694, #a4d0a8, #b8dbbb, #d0e7d2, #e4f1e5, #f8fcf9
- Shades (toward black): #396f3e, #346538, #2d5831, #284d2b, #234325, #1d3920, #182f1a, #112213, #0c180d, #070d07

## Harmonies

- Complementary: #793e74
- Analogous: #57793e, #3e7961
- Triadic: #433e79, #79433e
- Split-complementary: #613e79, #793e57
- Tetradic: #3e5779, #793e74, #79613e

## Colors that go with #3e7943

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #3e7943: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #3e7943 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #3e7943 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Harvest (https://brandsweets.com/palettes/warm#harvest), Gallery (https://brandsweets.com/palettes/editorial#gallery), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #3e7943 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkorchid
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #3e7943, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #3e7943, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #3e7943: 4 real palettes, including Clay & Linen and Wellness, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #3e7943 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #326236 (7.15:1)
- On black (#000000): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #448349 (4.59:1); AA: background → #f0f0f0 (4.58:1); AAA: text → #57a85e (7.17:1)

## Brands using this color

- **BrandSweets** — success #2f7d51 (Δ 1.927) — https://brandsweets.com/colors/brands/brandsweets

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e7943-a2bea7-a54edf-1f2d26-ecf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e7943" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.