# #3e53da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e53da`
- RGB: rgb(62, 83, 218)
- HSL: hsl(232, 68%, 55%)
- OKLCH: oklch(0.512 0.206 270.4)
- Relative luminance: 0.1227
- Nearest named color: Arcane Brew (#5260e1, Δ 4.317) — https://brandsweets.com/colors/arcane-brew
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3e53da

## Tints & shades

- Tints (toward white): #4f62de, #6575e2, #7685e5, #8794e8, #9ca7ec, #aeb6ef, #bfc6f3, #d0d5f6, #e5e8fa, #f6f7fd
- Shades (toward black): #2940d6, #253ac1, #2133ab, #1d2d96, #182681, #141f67, #101851, #0b123c, #070c27, #030511

## Harmonies

- Complementary: #dac53e
- Analogous: #3ea1da, #773eda
- Triadic: #da3e53, #53da3e
- Split-complementary: #da773e, #a1da3e
- Tetradic: #da3ea1, #dac53e, #3eda77

## Colors that go with #3e53da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3e53da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #3e53da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #3e53da in 6 real palettes, including Walmart's brand system and Wikipedia's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Headspace's brand system and Pixar's brand system put Blue beside #3e53da, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Signal (https://brandsweets.com/colors/brands/signal-org), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #3e53da's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3e53da: 8 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3e53da in 17 real palettes, including Chase's brand system and Netflix's brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3e53da: 7 real palettes, including Calm's brand system and Elastic's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2d44d7 (7.19:1)
- On black (#000000): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #586adf (4.54:1); AA: background → #dedede (4.52:1); AAA: text → #8390e7 (7.11:1)

## Brands using this color

- **Brave** — secondary #434fcf (Δ 1.951) — https://brandsweets.com/colors/brands/brave-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e53da-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e53da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.