# #3e301d

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e301d`
- RGB: rgb(62, 48, 29)
- HSL: hsl(35, 36%, 18%)
- OKLCH: oklch(0.32 0.037 74.3)
- Relative luminance: 0.0323
- Nearest named color: Cola (#3c2f23, Δ 1.124) — https://brandsweets.com/colors/cola
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/3e301d

## Tints & shades

- Tints (toward white): #5a462a, #765c37, #927245, #ad8752, #ba9a6d, #c8ae89, #d5c1a5, #e2d4c1, #efe7dc, #fcfaf8
- Shades (toward black): #3b2e1c, #342918, #312617, #2a2014, #261e12, #231b10, #1c160d, #18130b, #110e08, #0e0b07

## Harmonies

- Complementary: #1d2b3e
- Analogous: #3e201d, #3c3e1d
- Triadic: #1d3e31, #311d3e
- Split-complementary: #1d3c3e, #201d3e
- Tetradic: #1d3e20, #1d2b3e, #3e1d3c

## Colors that go with #3e301d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: analogous] — Dark Olive Green is #3e301d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #3e301d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #3e301d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #3e301d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), N26 (https://brandsweets.com/colors/brands/n26-com), Saffron (https://brandsweets.com/palettes/warm#saffron), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #3e301d in 8 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #3e301d, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Blush and Garden Wedding put Blush Pink beside #3e301d, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Cream** #fffdd0 [role] — Cream is the surface #3e301d wants: a warm off-white that shares its undertone, so #3e301d reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.76:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e6f43 (4.5:1); AA: background → #9c9c9c (4.65:1); AAA: text → #b4915f (7.16:1); AAA: background → #c2c2c2 (7.17:1)

## Curated palettes containing it

- **Resort** (light, warm, playful) — #e07a5f, #81b29a, #f2cc8f, #fdf6ee, #3d2b1f — Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen. — tool: https://brandsweets.com/palettes/new/e07a5f-81b29a-f2cc8f-fdf6ee-3d2b1f — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e301d-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e301d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.