# #3e24b2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e24b2`
- RGB: rgb(62, 36, 178)
- HSL: hsl(251, 66%, 42%)
- OKLCH: oklch(0.403 0.206 280.2)
- Relative luminance: 0.055
- Nearest named color: Galactic Highway (#3311bb, Δ 3.293) — https://brandsweets.com/colors/galactic-highway
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3e24b2

## Tints & shades

- Tints (toward white): #472acb, #5538d6, #6b51db, #7d67e0, #9380e5, #a899ea, #baafef, #d0c8f4, #e2ddf8, #f8f7fd
- Shades (toward black): #3821a1, #321d90, #2e1b83, #281772, #221461, #1c1050, #160d3f, #120a33, #0c0722, #060311

## Harmonies

- Complementary: #98b224
- Analogous: #2451b2, #8524b2
- Triadic: #b23e24, #24b23e
- Split-complementary: #b28524, #51b224
- Tetradic: #b22451, #98b224, #24b285

## Colors that go with #3e24b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3e24b2: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #3e24b2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #3e24b2, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3e24b2: 6 real palettes, including Blue Mono and Peacock's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3e24b2 in 6 real palettes, including Behance's brand system and Walgreens's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3e24b2: 7 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3e24b2: 5 real palettes, including Absolut's brand system and Coursera's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Blue Mono and Kraken's brand system put Midnight Blue beside #3e24b2, as that palette's text colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Kraken (https://brandsweets.com/colors/brands/kraken-com), Air France (https://brandsweets.com/colors/brands/airfrance-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7962df (4.63:1); AA: background → #b0b0b0 (4.61:1); AAA: text → #9a88e7 (7.05:1); AAA: background → #d9d9d9 (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e24b2-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e24b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.