# #3e246a

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e246a`
- RGB: rgb(62, 36, 106)
- HSL: hsl(262, 49%, 28%)
- OKLCH: oklch(0.334 0.117 296.7)
- Relative luminance: 0.0333
- Nearest named color: Fading Horizon (#442266, Δ 1.446) — https://brandsweets.com/colors/fading-horizon
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/3e246a

## Tints & shades

- Tints (toward white): #4e2e85, #5d37a0, #6d40ba, #8058c6, #9472cf, #a98dd8, #bda8e1, #d1c2ea, #e5ddf3, #f9f7fc
- Shades (toward black): #3a2263, #331e57, #2f1b50, #281744, #23153d, #1f1235, #180e2a, #140c22, #0d0817, #09050f

## Harmonies

- Complementary: #516a24
- Analogous: #242e6a, #61246a
- Triadic: #6a3e24, #246a3e
- Split-complementary: #6a6124, #2e6a24
- Tetradic: #6a242e, #516a24, #246a61

## Colors that go with #3e246a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3e246a: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #3e246a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Discord (https://brandsweets.com/colors/brands/discord), Docker (https://brandsweets.com/colors/brands/docker-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Alaska Airlines's brand system put Blue beside #3e246a, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #3e246a in 6 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3e246a: 13 real palettes, including Panasonic's brand system and Bank of America's brand system, as the accent. Seen in: Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #3e246a in 5 real palettes, including Tide's brand system and Tumblr's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #3e246a: 6 real palettes, including Frost & Ember and Macaron, as the supporting colour. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron), Glacier (https://brandsweets.com/palettes/cool#glacier), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #3e246a in 6 real palettes, including Harbour and Boeing's brand system, as the supporting colour. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Boeing (https://brandsweets.com/colors/brands/boeing-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/skyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8963ca (4.7:1); AA: background → #9c9c9c (4.59:1); AAA: text → #a689d7 (7.18:1); AAA: background → #c2c2c2 (7.08:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e246a-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e246a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.