# #3e2390

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e2390`
- RGB: rgb(62, 35, 144)
- HSL: hsl(255, 61%, 35%)
- OKLCH: oklch(0.367 0.167 286.2)
- Relative luminance: 0.0424
- Nearest named color: Galactic Civilization (#442288, Δ 1.838) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3e2390

## Tints & shades

- Tints (toward white): #4929a8, #5530c5, #6642d1, #7a5bd7, #9178de, #a590e4, #b9a9ea, #cdc1f0, #e4def7, #f8f7fd
- Shades (toward black): #392083, #331d77, #2e1a6b, #29175e, #231452, #1c1042, #170d35, #120a29, #0c071d, #070410

## Harmonies

- Complementary: #749023
- Analogous: #233e90, #742390
- Triadic: #903e23, #23903e
- Split-complementary: #907423, #3e9023
- Tetradic: #90233e, #749023, #239074

## Colors that go with #3e2390

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #3e2390's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #3e2390, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #3e2390 in 7 real palettes, including Casper Sleep's brand system and Pepsi's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3e2390: 6 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #3e2390 in 4 real palettes, including Walgreens's brand system and Twitch's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/red
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #3e2390: 5 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #3e2390 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3e2390: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.36:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7d5fd8 (4.5:1); AA: background → #a3a3a3 (4.5:1); AAA: text → #9e88e2 (7.07:1); AAA: background → #cccccc (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e2390-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e2390" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.