# #3e0e44

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e0e44`
- RGB: rgb(62, 14, 68)
- HSL: hsl(293, 66%, 16%)
- OKLCH: oklch(0.274 0.105 323.1)
- Relative luminance: 0.0176
- Nearest named color: Velvet Cosmos (#441144, Δ 1.618) — https://brandsweets.com/colors/velvet-cosmos
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/3e0e44

## Tints & shades

- Tints (toward white): #5c1566, #7b1c87, #9d24ae, #bc2acf, #c949da, #d36be1, #dd8de8, #e8b3ef, #f2d5f6, #fcf7fd
- Shades (toward black): #3a0d3f, #360c3b, #2e0a33, #2a0a2f, #26092a, #230826, #1f0722, #170519, #130415, #0f0311

## Harmonies

- Complementary: #14440e
- Analogous: #230e44, #440e2f
- Triadic: #443d0e, #0e443d
- Split-complementary: #2f440e, #0e4423
- Tetradic: #44230e, #14440e, #0e2f44

## Colors that go with #3e0e44

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3e0e44: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #3e0e44: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: complementary] — Forest Green sits directly opposite #3e0e44 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com). — https://brandsweets.com/colors/forestgreen
- **Amber** #ffbf00 [pool] — Amber is paired with #3e0e44 in 7 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #3e0e44, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #3e0e44: 9 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Allbirds's brand system and Darkroom put Champagne beside #3e0e44, as the accent. Seen in: Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3e0e44: 10 real palettes, including Blue Mono and Hershey's's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Airtable (https://brandsweets.com/colors/brands/airtable-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.54:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c02bd4 (4.54:1); AA: background → #8a8a8a (4.5:1); AAA: text → #d46fe2 (7.17:1); AAA: background → #b0b0b0 (7.17:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e0e44-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e0e44" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.