# #3e07ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3e07ca`
- RGB: rgb(62, 7, 202)
- HSL: hsl(257, 93%, 41%)
- OKLCH: oklch(0.41 0.247 278.4)
- Relative luminance: 0.0544
- Nearest named color: Busty Blue (#3300cc, Δ 2.048) — https://brandsweets.com/colors/busty-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3e07ca

## Tints & shades

- Tints (toward white): #4808e7, #5313f6, #6930f8, #7e4ef9, #946bfa, #a684fb, #bba1fc, #d0bffd, #e2d8fe, #f8f5ff
- Shades (toward black): #3807b6, #3406a7, #2e0594, #280580, #230471, #1d035e, #17034a, #110236, #0c0127, #060114

## Harmonies

- Complementary: #93ca07
- Analogous: #0731ca, #a007ca
- Triadic: #ca3e07, #07ca3e
- Split-complementary: #caa007, #31ca07
- Tetradic: #ca0731, #93ca07, #07caa0

## Colors that go with #3e07ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3e07ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3e07ca: 7 real palettes, including Unilever's brand system and Oreo's brand system, as the supporting colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3e07ca: 5 real palettes, including Qualcomm's brand system and Blue Mono, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3e07ca in 4 real palettes, including Behance's brand system and Dunkin''s brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3e07ca: 6 real palettes, including Unilever's brand system and Intel's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3e07ca: 6 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #3e07ca in 4 real palettes, including Spotify's brand system and Indigo SaaS, as the lead colour. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Unity (https://brandsweets.com/colors/brands/unity-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #3e07ca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8253f9 (4.55:1); AA: background → #b0b0b0 (4.64:1); AAA: text → #a684fb (7.31:1); AAA: background → #d9d9d9 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3e07ca-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3e07ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.