# #3da5ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3da5ff`
- RGB: rgb(61, 165, 255)
- HSL: hsl(208, 100%, 62%)
- OKLCH: oklch(0.704 0.162 248.7)
- Relative luminance: 0.3512
- Nearest named color: Cerulean (#55aaee, Δ 3.527) — https://brandsweets.com/colors/cerulean
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3da5ff

## Tints & shades

- Tints (toward white): #52aeff, #61b5ff, #75bfff, #85c6ff, #99cfff, #add9ff, #bde0ff, #d1eaff, #e0f1ff, #f5faff
- Shades (toward black): #1f96ff, #0088ff, #007ae6, #006ac7, #005aa8, #00498a, #00396b, #002c52, #001b33, #000b14

## Harmonies

- Complementary: #ff983d
- Analogous: #3dfff9, #3d44ff
- Triadic: #ff3da5, #a5ff3d
- Split-complementary: #ff3d44, #fff93d
- Tetradic: #f93dff, #ff983d, #44ff3d

## Colors that go with #3da5ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3da5ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #3da5ff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Lido (https://brandsweets.com/palettes/vivid#lido), Substack (https://brandsweets.com/colors/brands/substack-com), Abstract (https://brandsweets.com/colors/brands/abstract-com). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #3da5ff in 7 real palettes, including NBA's brand system and Salesforce's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Unity's brand system and Warp's brand system put Blue beside #3da5ff, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3da5ff in 5 real palettes, including Learning App and Elastic's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3da5ff: 5 real palettes, including Apple's brand system and Venmo's brand system, as the accent. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #3da5ff in 4 real palettes, including Miro's brand system and Prime Video's brand system, as the lead colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #3da5ff, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0075db (4.6:1); AA: background → #363636 (4.62:1); AAA: text → #0057a3 (7.26:1); AAA: background → #141414 (7.04:1)
- On black (#000000): 8.02:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Blizzard** — primary #38a8ff (Δ 0.801) — https://brandsweets.com/colors/brands/blizzard-com
- **Render** — secondary #33acff (Δ 1.863) — https://brandsweets.com/colors/brands/render-com
- **JetBrains** — secondary #18a3fa (Δ 1.892) — https://brandsweets.com/colors/brands/jetbrains-com

## Curated palettes containing it

- **Terminal** (technical, dark, modern) — #3fb950, #58a6ff, #f778ba, #0b0f14, #e6edf3 — Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare. — tool: https://brandsweets.com/palettes/new/3fb950-58a6ff-f778ba-0b0f14-e6edf3 — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3da5ff-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3da5ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.