# #3da3b3

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3da3b3`
- RGB: rgb(61, 163, 179)
- HSL: hsl(188, 49%, 47%)
- OKLCH: oklch(0.663 0.095 209.6)
- Relative luminance: 0.3044
- Nearest named color: Atlas Cedar (#5ca0a7, Δ 2.644) — https://brandsweets.com/colors/atlas-cedar
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3da3b3

## Tints & shades

- Tints (toward white): #49b1c1, #5cb9c7, #6fc1ce, #82c9d4, #98d3dc, #abdbe2, #bee3e9, #d1ebef, #e4f4f6, #f7fcfc
- Shades (toward black): #3895a3, #318490, #2c7681, #276872, #225a63, #1b4950, #163b41, #112d31, #0a1c1e, #050e0f

## Harmonies

- Complementary: #b34d3d
- Analogous: #3db388, #3d68b3
- Triadic: #b33da3, #a3b33d
- Split-complementary: #b33d68, #b3883d
- Tetradic: #883db3, #b34d3d, #68b33d

## Colors that go with #3da3b3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3da3b3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #3da3b3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Hermès (https://brandsweets.com/colors/brands/hermes-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/tomato
- **Copper** #b87333 [pool] — Designers have shipped Copper with #3da3b3: 4 real palettes, including Dusk and Clean Beauty, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #3da3b3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Canva (https://brandsweets.com/colors/brands/canva-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3da3b3 in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3da3b3: 6 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3da3b3: 5 real palettes, including Studio Grey and Figma's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #3da3b3, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #30808d (4.57:1); AA: background → #2e2e2e (4.58:1); AAA: text → #24616a (7.02:1); AAA: background → #000000 (7.09:1)
- On black (#000000): 7.09:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.909) — https://brandsweets.com/colors/brands/ford-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3da3b3-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3da3b3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.