# #3da12b

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3da12b`
- RGB: rgb(61, 161, 43)
- HSL: hsl(111, 58%, 40%)
- OKLCH: oklch(0.627 0.18 140.9)
- Relative luminance: 0.2666
- Nearest named color: Grass Is Greener (#3f9b0b, Δ 2.005) — https://brandsweets.com/colors/grass-is-greener
- Moods: neutral
- Page: https://brandsweets.com/colors/3da12b

## Tints & shades

- Tints (toward white): #46b931, #53cc3e, #65d152, #7ad76a, #90de82, #a5e49a, #bbebb2, #cdf0c7, #e2f6df, #f8fdf7
- Shades (toward black): #379127, #328523, #2c751f, #27691c, #215918, #1b4913, #173c10, #112c0c, #0c2009, #061004

## Harmonies

- Complementary: #8f2ba1
- Analogous: #78a12b, #2ba154
- Triadic: #2b3da1, #a12b3d
- Split-complementary: #542ba1, #a12b78
- Tetradic: #2b78a1, #8f2ba1, #a1542b

## Colors that go with #3da12b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #3da12b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Instacart's brand system put Blue beside #3da12b, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #3da12b in 4 real palettes, including DuckDuckGo's brand system and Coinbase's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3da12b: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #3da12b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #3da12b in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #3da12b in 8 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #3da12b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #328523 (4.65:1); AA: background → #262626 (4.56:1); AAA: text → #26651b (7.1:1)
- On black (#000000): 6.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #41ad2e (7.24:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3da12b-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3da12b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.