# #3d996e

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d996e`
- RGB: rgb(61, 153, 110)
- HSL: hsl(152, 43%, 42%)
- OKLCH: oklch(0.616 0.11 160.2)
- Relative luminance: 0.249
- Nearest named color: Bulma Hair (#359e6b, Δ 1.73) — https://brandsweets.com/colors/bulma-hair
- Moods: neutral
- Page: https://brandsweets.com/colors/3d996e

## Tints & shades

- Tints (toward white): #46af7e, #54bb8b, #69c399, #7ccba6, #92d3b5, #a7dcc4, #bae3d0, #d0ecdf, #e2f3eb, #f8fcfa
- Shades (toward black): #378b64, #317c59, #2d7151, #276247, #21543c, #1c4532, #163727, #112c1f, #0c1d15, #060f0a

## Harmonies

- Complementary: #993d68
- Analogous: #3d9940, #3d9699
- Triadic: #6e3d99, #996e3d
- Split-complementary: #993d96, #99403d
- Tetradic: #403d99, #993d68, #96993d

## Colors that go with #3d996e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d996e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #3d996e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Unity's brand system put Blue beside #3d996e, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Chocolate** #d2691e [harmony, pool: triadic] — Chocolate completes a triad with #3d996e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/chocolate
- **Copper** #b87333 [pool] — Designers have shipped Copper with #3d996e: 5 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #3d996e in 7 real palettes, including Diner and Five Guys's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3d996e: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Fintech Trust and Tide Pool put Midnight Blue beside #3d996e, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #34835e (4.61:1); AA: background → #212121 (4.59:1); AAA: text → #276247 (7.18:1)
- On black (#000000): 5.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #43a879 (7.12:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d996e-a2beb4-d459ce-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d996e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.