# #3d96f0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d96f0`
- RGB: rgb(61, 150, 240)
- HSL: hsl(210, 86%, 59%)
- OKLCH: oklch(0.663 0.158 251.7)
- Relative luminance: 0.291
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 1.999) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3d96f0

## Tints & shades

- Tints (toward white): #50a1f2, #62abf3, #75b5f5, #88bff6, #9bc9f8, #aad1f9, #bddbfa, #d0e6fb, #e3f0fd, #f6fafe
- Shades (toward black): #258aef, #117ae4, #0f6ecc, #0d5eaf, #0b5298, #09427b, #073664, #052647, #041a2f, #010a13

## Harmonies

- Complementary: #f0963d
- Analogous: #3df0f0, #3d3df0
- Triadic: #f03d96, #96f03d
- Split-complementary: #f03d3d, #f0f03d
- Tetradic: #f03df0, #f0963d, #3df03d

## Colors that go with #3d96f0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d96f0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #3d96f0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Bronze** #cd7f32 [harmony, pool: complementary] — Bronze sits directly opposite #3d96f0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #3d96f0 in 10 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Unity's brand system and Qualcomm's brand system put Blue beside #3d96f0, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3d96f0: 4 real palettes, including Blue Mono and Hershey's's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3d96f0 in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3d96f0: 8 real palettes, including Figma's brand system and Venmo's brand system. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1075da (4.59:1); AA: background → #2b2b2b (4.6:1); AAA: text → #0c59a6 (7.01:1)
- On black (#000000): 6.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4199f1 (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d96f0-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d96f0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.