# #3d7f50

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d7f50`
- RGB: rgb(61, 127, 80)
- HSL: hsl(137, 35%, 37%)
- OKLCH: oklch(0.54 0.1 151.1)
- Relative luminance: 0.1675
- Nearest named color: Amazon (#387b54, Δ 1.613) — https://brandsweets.com/colors/amazon
- Moods: neutral
- Page: https://brandsweets.com/colors/3d7f50

## Tints & shades

- Tints (toward white): #47945d, #51a96a, #64b47b, #79be8c, #91caa1, #a5d4b3, #badec4, #cfe8d6, #e3f2e8, #f8fcf9
- Shades (toward black): #38754a, #326741, #2d5d3a, #285334, #23482d, #1c3b25, #17301e, #122618, #0c180f, #070e09

## Harmonies

- Complementary: #7f3d6d
- Analogous: #4c7f3d, #3d7f71
- Triadic: #503d7f, #7f503d
- Split-complementary: #713d7f, #7f3d4c
- Tetradic: #3d4c7f, #7f3d6d, #7f713d

## Colors that go with #3d7f50

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d7f50: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #3d7f50 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #3d7f50 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Warp's brand system put Blue beside #3d7f50, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #3d7f50, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #3d7f50: 5 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #3d7f50 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3d7f50: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2e603d (7.35:1)
- On black (#000000): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3f8352 (4.58:1); AA: background → #f7f7f7 (4.51:1); AAA: text → #51a96a (7.23:1)

## Brands using this color

- **BrandSweets** — success #2f7d51 (Δ 1.368) — https://brandsweets.com/colors/brands/brandsweets
- **Asana** — accent #468254 (Δ 1.41) — https://brandsweets.com/colors/brands/asana-com
- **Five Guys** — accent #468254 (Δ 1.41) — https://brandsweets.com/colors/brands/fiveguys-com
- **Intel** — accent #468254 (Δ 1.41) — https://brandsweets.com/colors/brands/intel-com
- **Jack Daniel's** — accent #468254 (Δ 1.41) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Netflix** — secondary #468254 (Δ 1.41) — https://brandsweets.com/colors/brands/netflix
- **Paramount+** — accent #468254 (Δ 1.41) — https://brandsweets.com/colors/brands/paramountplus-com
- **Subaru** — accent #468254 (Δ 1.41) — https://brandsweets.com/colors/brands/subaru-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d7f50-a2bead-bb59d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d7f50" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.