# #3d696c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d696c`
- RGB: rgb(61, 105, 108)
- HSL: hsl(184, 28%, 33%)
- OKLCH: oklch(0.49 0.049 201.3)
- Relative luminance: 0.1218
- Nearest named color: Deep Pool Teal (#366d68, Δ 1.712) — https://brandsweets.com/colors/deep-pool-teal
- Moods: cool, muted
- Page: https://brandsweets.com/colors/3d696c

## Tints & shades

- Tints (toward white): #497f83, #549296, #66a4a9, #79b0b4, #90bdc1, #a4c9cc, #bad6d8, #cee2e3, #e5f0f0, #f8fbfb
- Shades (toward black): #375f62, #325658, #2c4c4e, #274345, #233c3e, #1d3334, #18292a, #122021, #0d1617, #070d0d

## Harmonies

- Complementary: #6c403d
- Analogous: #3d6c57, #3d516c
- Triadic: #6c3d69, #696c3d
- Split-complementary: #6c3d51, #6c573d
- Tetradic: #573d6c, #6c403d, #516c3d

## Colors that go with #3d696c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d696c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Pampers (https://brandsweets.com/colors/brands/pampers-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #3d696c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #3d696c: 4 real palettes, including Alpine and Open House, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #3d696c, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3d696c: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #3d696c: 5 real palettes, including Desert Road and Clay & Linen, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #3d696c in 10 real palettes, including Gemstone and Redfin's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [pool] — 4 real palettes, including Cider and Rolex's brand system put Dark Goldenrod beside #3d696c, as the supporting colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Rolex (https://brandsweets.com/colors/brands/rolex-com), Greige (https://brandsweets.com/palettes/neutral#greige), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #375f62 (7.06:1)
- On black (#000000): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #497f83 (4.65:1); AA: background → #dedede (4.54:1); AAA: text → #5fa0a5 (7.06:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d696c-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d696c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.