# #3d373f

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d373f`
- RGB: rgb(61, 55, 63)
- HSL: hsl(285, 7%, 23%)
- OKLCH: oklch(0.346 0.016 317.7)
- Relative luminance: 0.0408
- Nearest named color: After Midnight (#38393f, Δ 1.027) — https://brandsweets.com/colors/after-midnight
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/3d373f

## Tints & shades

- Tints (toward white): #524a55, #645a68, #796d7e, #8b7f90, #9f95a3, #b0a8b3, #c4bec6, #d5d1d7, #e9e6ea, #fafafa
- Shades (toward black): #373239, #322d34, #2d282e, #282429, #252126, #201c21, #1a181b, #151316, #100e10, #0b090b

## Harmonies

- Complementary: #393f37
- Analogous: #39373f, #3f373d
- Triadic: #3f3d37, #373f3d
- Split-complementary: #3d3f37, #373f39
- Tetradic: #3f3937, #393f37, #373d3f

## Colors that go with #3d373f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #3d373f in 4 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #3d373f, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #3d373f, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #3d373f in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #3d373f: 8 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #3d373f, as the supporting colour. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #3d373f in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #3d373f was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7f7283 (4.64:1); AA: background → #a3a3a3 (4.58:1); AAA: text → #9d92a0 (7.05:1); AAA: background → #cccccc (7.2:1)

## Curated palettes containing it

- **Macaron** (pastel, light, playful) — #f6a5c0, #a8d8ea, #c7e8b5, #fffaf7, #3f3340 — Rose, sky and pistachio at patisserie strength — the pastel trio, with a plum-grey text colour so it never washes out. — tool: https://brandsweets.com/palettes/new/f6a5c0-a8d8ea-c7e8b5-fffaf7-3f3340 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d373f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d373f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.