# #3d2a79

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d2a79`
- RGB: rgb(61, 42, 121)
- HSL: hsl(254, 48%, 32%)
- OKLCH: oklch(0.356 0.128 289.3)
- Relative luminance: 0.0403
- Nearest named color: Her Highness (#432e6f, Δ 2.413) — https://brandsweets.com/colors/her-highness
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3d2a79

## Tints & shades

- Tints (toward white): #4a3493, #553caa, #654abf, #7860c7, #8f7bd1, #a595da, #b9ace2, #cfc6eb, #e2ddf3, #f9f7fc
- Shades (toward black): #37266d, #312262, #2e205b, #281c4f, #221844, #1c1439, #17102d, #130d26, #0d091a, #08050f

## Harmonies

- Complementary: #66792a
- Analogous: #2a3f79, #642a79
- Triadic: #793d2a, #2a793d
- Split-complementary: #79642a, #3f792a
- Tetradic: #792a3f, #66792a, #2a7964

## Colors that go with #3d2a79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d2a79: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #3d2a79's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — 4 real palettes, including Alaska Airlines's brand system and Procter & Gamble's brand system put Blue beside #3d2a79, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #3d2a79 in 8 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #3d2a79 in 4 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #3d2a79: 4 real palettes, including Glacier and Frost & Ember, as the supporting colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #3d2a79 in 7 real palettes, including Discord's brand system and Confluent's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Ink & Paper and Bloomberg's brand system put Slate Gray beside #3d2a79, as the supporting colour. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.63:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c64c9 (4.52:1); AA: background → #a1a1a1 (4.5:1); AAA: text → #9c8ad6 (7.02:1); AAA: background → #c9c9c9 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d2a79-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d2a79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.