# #3d2296

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d2296`
- RGB: rgb(61, 34, 150)
- HSL: hsl(254, 63%, 36%)
- OKLCH: oklch(0.371 0.175 284.6)
- Relative luminance: 0.0434
- Nearest named color: Galactic Civilization (#442288, Δ 2.788) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3d2296

## Tints & shades

- Tints (toward white): #4728af, #512dc8, #6644d5, #7a5dda, #8f76e0, #a38fe6, #b7a8eb, #cfc5f2, #e4def7, #f8f7fd
- Shades (toward black): #381f89, #331c7d, #2c196c, #271660, #221353, #1d1047, #180d3a, #11092a, #0c071d, #070411

## Harmonies

- Complementary: #7b9622
- Analogous: #224196, #772296
- Triadic: #963d22, #22963d
- Split-complementary: #967722, #419622
- Tetradic: #962241, #7b9622, #229677

## Colors that go with #3d2296

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: analogous] — Denim is #3d2296's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Slack (https://brandsweets.com/colors/brands/slack-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #3d2296, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #3d2296 in 7 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #3d2296: 4 real palettes, including Datadog's brand system and Nintendo's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #3d2296 in 7 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #3d2296: 5 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #3d2296 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d2296: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e61db (4.62:1); AA: background → #a6a6a6 (4.62:1); AAA: text → #a08be5 (7.32:1); AAA: background → #cccccc (7:1)

## Brands using this color

- **dbt Labs** — accent #3d189a (Δ 1.517) — https://brandsweets.com/colors/brands/getdbt-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d2296-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d2296" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.