# #3d075a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d075a`
- RGB: rgb(61, 7, 90)
- HSL: hsl(279, 86%, 19%)
- OKLCH: oklch(0.284 0.134 309.1)
- Relative luminance: 0.0188
- Nearest named color: Cotinga Purple (#340059, Δ 2.504) — https://brandsweets.com/colors/cotinga-purple
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/3d075a

## Tints & shades

- Tints (toward white): #570a80, #700ca6, #8a0fcc, #a217ee, #b13df0, #bf5ef3, #ce84f6, #ddaaf9, #ecd0fb, #fbf6fe
- Shades (toward black): #3a0655, #33064c, #300547, #2a053e, #260439, #20042f, #1d032b, #160221, #13021c, #0d0113

## Harmonies

- Complementary: #245a07
- Analogous: #13075a, #5a074e
- Triadic: #5a3d07, #075a3d
- Split-complementary: #4e5a07, #075a13
- Tetradic: #5a1307, #245a07, #074e5a

## Colors that go with #3d075a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d075a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #3d075a: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3d075a: 5 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #3d075a in 4 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3d075a: 13 real palettes, including Discover's brand system and Bank of America's brand system, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Open House (https://brandsweets.com/palettes/clean#open-house), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #3d075a: 5 real palettes, including First Snow and Opera's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Opera (https://brandsweets.com/colors/brands/opera-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #3d075a in 6 real palettes, including Discord's brand system and Telehealth, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Penpot (https://brandsweets.com/colors/brands/penpot-app), Spectrum (https://brandsweets.com/colors/brands/spectrum-com). — https://brandsweets.com/colors/royalblue
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #3d075a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ae33f0 (4.53:1); AA: background → #8c8c8c (4.54:1); AAA: text → #c671f4 (7.07:1); AAA: background → #b0b0b0 (7.03:1)

## Brands using this color

- **MetaMask** — secondary #3d065f (Δ 0.908) — https://brandsweets.com/colors/brands/metamask-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d075a-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d075a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.