# #3d059e

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d059e`
- RGB: rgb(61, 5, 158)
- HSL: hsl(262, 94%, 32%)
- OKLCH: oklch(0.356 0.203 285.6)
- Relative luminance: 0.0357
- Nearest named color: Galactic Civilization (#442288, Δ 5.009) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3d059e

## Tints & shades

- Tints (toward white): #4b06c1, #5607df, #6612f8, #792ff9, #8f52fa, #a674fb, #b992fc, #cfb5fd, #e2d2fe, #f9f5ff
- Shades (toward black): #37048f, #320481, #2e0477, #280368, #220359, #1d024a, #17023b, #130231, #0d0123, #080114

## Harmonies

- Complementary: #669e05
- Analogous: #05199e, #8a059e
- Triadic: #9e3d05, #059e3d
- Split-complementary: #9e8a05, #199e05
- Tetradic: #9e0519, #669e05, #059e8a

## Colors that go with #3d059e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #3d059e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3d059e: 5 real palettes, including Tide's brand system and Zillow's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #3d059e: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #3d059e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — 3 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #3d059e, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3d059e: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #3d059e in 3 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #3d059e: 3 real palettes, including Datadog's brand system and 3M's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.25:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.71:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8c4df9 (4.54:1); AA: background → #9e9e9e (4.57:1); AAA: text → #ac7efb (7.13:1); AAA: background → #c4c4c4 (7.03:1)

## Brands using this color

- **dbt Labs** — accent #3d189a (Δ 1.678) — https://brandsweets.com/colors/brands/getdbt-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d059e-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d059e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.