# #3caadd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3caadd`
- RGB: rgb(60, 170, 221)
- HSL: hsl(199, 70%, 55%)
- OKLCH: oklch(0.698 0.122 232.8)
- Relative luminance: 0.3493
- Nearest named color: Cousteau (#55a9d6, Δ 1.82) — https://brandsweets.com/colors/cousteau
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3caadd

## Tints & shades

- Tints (toward white): #4db1e0, #63bbe3, #74c2e7, #86caea, #9bd3ed, #addbf0, #bee3f4, #cfeaf7, #e5f4fa, #f6fbfd
- Shades (toward black): #26a0d9, #2290c3, #1f80ad, #1b7098, #176082, #124d68, #0f3d52, #0b2d3d, #071d27, #030d11

## Harmonies

- Complementary: #dd6f3c
- Analogous: #3cddbf, #3c59dd
- Triadic: #dd3caa, #aadd3c
- Split-complementary: #dd3c59, #ddbf3c
- Tetradic: #bf3cdd, #dd6f3c, #59dd3c

## Colors that go with #3caadd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3caadd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #3caadd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #3caadd in 7 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Warp's brand system and Canva's brand system put Blue beside #3caadd, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3caadd in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3caadd: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #3caadd in 4 real palettes, including Terminal and Unity's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Confluent's brand system and SoFi's brand system put Midnight Blue beside #3caadd, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1e7da9 (4.6:1); AA: background → #363636 (4.6:1); AAA: text → #165d7e (7.24:1); AAA: background → #141414 (7.01:1)
- On black (#000000): 7.99:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Lamborghini** — secondary #29abe2 (Δ 1.026) — https://brandsweets.com/colors/brands/lamborghini-com
- **Snowflake AI Data Cloud** — accent #45aee3 (Δ 1.498) — https://brandsweets.com/colors/brands/snowflake-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3caadd-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3caadd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.