# #3ca4cd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3ca4cd`
- RGB: rgb(60, 164, 205)
- HSL: hsl(197, 59%, 52%)
- OKLCH: oklch(0.676 0.111 228.3)
- Relative luminance: 0.3192
- Nearest named color: Blue Burst (#309cd0, Δ 2.647) — https://brandsweets.com/colors/blue-burst
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3ca4cd

## Tints & shades

- Tints (toward white): #51add2, #61b5d6, #75bedb, #85c6e0, #9ad0e5, #aed9ea, #bee1ee, #d2eaf3, #e3f2f8, #f7fbfd
- Shades (toward black): #3196bf, #2c86aa, #287a9a, #236a86, #1d5a72, #184a5d, #133a49, #0f2d39, #091d24, #040d10

## Harmonies

- Complementary: #cd653c
- Analogous: #3ccdae, #3c5ccd
- Triadic: #cd3ca4, #a4cd3c
- Split-complementary: #cd3c5c, #cdae3c
- Tetradic: #ae3ccd, #cd653c, #5ccd3c

## Colors that go with #3ca4cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3ca4cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #3ca4cd in 8 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Canva's brand system and Warp's brand system put Blue beside #3ca4cd, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3ca4cd: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3ca4cd: 4 real palettes, including Venmo's brand system and Figma's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 9 real palettes, including SoFi's brand system and Confluent's brand system put Midnight Blue beside #3ca4cd, as the accent. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Mistral AI's brand system put Orange beside #3ca4cd, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Olympics (https://brandsweets.com/colors/brands/olympics-com), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #3ca4cd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Hermès (https://brandsweets.com/colors/brands/hermes-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #297d9e (4.64:1); AA: background → #303030 (4.64:1); AAA: text → #1e5d76 (7.29:1); AAA: background → #080808 (7.04:1)
- On black (#000000): 7.38:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3ca4cd-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3ca4cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.