# #3c97c8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3c97c8`
- RGB: rgb(60, 151, 200)
- HSL: hsl(201, 56%, 51%)
- OKLCH: oklch(0.643 0.112 236)
- Relative luminance: 0.2726
- Nearest named color: Blue Burst (#309cd0, Δ 1.606) — https://brandsweets.com/colors/blue-burst
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3c97c8

## Tints & shades

- Tints (toward white): #50a2ce, #60aad2, #74b5d8, #88bfdd, #9ccae3, #abd2e7, #bfdded, #d3e8f3, #e3f0f7, #f7fbfd
- Shades (toward black): #3489b7, #2f7da7, #2a6e93, #245f7f, #1f536f, #1a455b, #143648, #0f2734, #0a1b24, #040c10

## Harmonies

- Complementary: #c86d3c
- Analogous: #3cc8b3, #3c51c8
- Triadic: #c83c97, #97c83c
- Split-complementary: #c83c51, #c8b33c
- Tetradic: #b33cc8, #c86d3c, #51c83c

## Colors that go with #3c97c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3c97c8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #3c97c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Substack (https://brandsweets.com/colors/brands/substack-com), Figma (https://brandsweets.com/colors/brands/figma), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #3c97c8 in 9 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3c97c8: 5 real palettes, including Blue Mono and Hershey's's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #3c97c8 in 6 real palettes, including Retro Pop and NASCAR's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3c97c8 in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3c97c8: 8 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3c97c8: 18 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2f7da7 (4.55:1); AA: background → #262626 (4.65:1); AAA: text → #235c7b (7.27:1)
- On black (#000000): 6.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4ca0cd (7.22:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3c97c8-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3c97c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.