# #3c034f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3c034f`
- RGB: rgb(60, 3, 79)
- HSL: hsl(285, 93%, 16%)
- OKLCH: oklch(0.269 0.127 315)
- Relative luminance: 0.0159
- Nearest named color: Romanic Scene (#3b0346, Δ 1.67) — https://brandsweets.com/colors/romanic-scene
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/3c034f

## Tints & shades

- Tints (toward white): #5a0476, #78069d, #9907ca, #b709f1, #c42bf7, #cf53f9, #da7afa, #e6a6fc, #f1cefd, #fcf5ff
- Shades (toward black): #38034a, #340245, #2d023b, #290236, #250231, #22022c, #1e0127, #16011e, #130119, #0f0114

## Harmonies

- Complementary: #164f03
- Analogous: #16034f, #4f033c
- Triadic: #4f3c03, #034f3c
- Split-complementary: #3c4f03, #034f16
- Tetradic: #4f1603, #164f03, #033c4f

## Colors that go with #3c034f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3c034f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #3c034f, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #3c034f: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3c034f in 5 real palettes, including Pinterest's brand system and Marvel's brand system, as the lead colour. Seen in: Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3c034f: 11 real palettes, including Discover's brand system and Heinz's brand system, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Crest's brand system and Visa's brand system put Midnight Blue beside #3c034f, as the supporting colour. Seen in: Crest (https://brandsweets.com/colors/brands/crest-com), Visa (https://brandsweets.com/colors/brands/visa-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #3c034f in 4 real palettes, including Telehealth and Penpot's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Penpot (https://brandsweets.com/colors/brands/penpot-app), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), GEICO (https://brandsweets.com/colors/brands/geico-com). — https://brandsweets.com/colors/royalblue
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #3c034f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bc0ef6 (4.53:1); AA: background → #8a8a8a (4.62:1); AAA: text → #d566f9 (7.1:1); AAA: background → #adadad (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3c034f-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3c034f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.