# #3b95b0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3b95b0`
- RGB: rgb(59, 149, 176)
- HSL: hsl(194, 50%, 46%)
- OKLCH: oklch(0.627 0.093 221.1)
- Relative luminance: 0.2556
- Nearest named color: Blue Moon (#3992a8, Δ 1.36) — https://brandsweets.com/colors/blue-moon
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3b95b0

## Tints & shades

- Tints (toward white): #44a3c1, #57adc7, #6eb8cf, #81c1d5, #94cbdb, #a7d4e2, #badde8, #d1e9f0, #e4f2f6, #f7fbfc
- Shades (toward black): #3688a1, #307b91, #2a6b7e, #255e6f, #205160, #1b4450, #163741, #0f272e, #0a1a1f, #050d0f

## Harmonies

- Complementary: #b0563b
- Analogous: #3bb091, #3b5ab0
- Triadic: #b03b95, #95b03b
- Split-complementary: #b03b5a, #b0913b
- Tetradic: #913bb0, #b0563b, #5ab03b

## Colors that go with #3b95b0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3b95b0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lido (https://brandsweets.com/palettes/vivid#lido), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #3b95b0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Chocolate** #d2691e [harmony, pool: complementary] — Chocolate sits directly opposite #3b95b0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/chocolate
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3b95b0: 4 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #3b95b0 in 5 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3b95b0: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3b95b0: 14 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #3b95b0 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #327e95 (4.61:1); AA: background → #242424 (4.52:1); AAA: text → #255e6f (7.22:1)
- On black (#000000): 6.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #40a2bf (7.14:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3b95b0-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3b95b0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.