# #3a98fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3a98fd`
- RGB: rgb(58, 152, 253)
- HSL: hsl(211, 98%, 61%)
- OKLCH: oklch(0.674 0.173 253.2)
- Relative luminance: 0.3045
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 2.484) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3a98fd

## Tints & shades

- Tints (toward white): #4ea3fd, #5dabfd, #72b5fe, #86c0fe, #9acafe, #a9d2fe, #bdddfe, #d2e7ff, #e1efff, #f5faff
- Shades (toward black): #1c89fd, #037bfc, #026dde, #025ec0, #0251a7, #014388, #01346a, #01254c, #011932, #000a14

## Harmonies

- Complementary: #fd9f3a
- Analogous: #3afafd, #3d3afd
- Triadic: #fd3a98, #98fd3a
- Split-complementary: #fd3d3a, #fafd3a
- Tetradic: #fd3afa, #fd9f3a, #3afd3d

## Colors that go with #3a98fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3a98fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #3a98fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #3a98fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Substack (https://brandsweets.com/colors/brands/substack-com), Abstract (https://brandsweets.com/colors/brands/abstract-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #3a98fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #3a98fd in 8 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #3a98fd, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3a98fd in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3a98fd: 6 real palettes, including Figma's brand system and Venmo's brand system. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0271e8 (4.64:1); AA: background → #2e2e2e (4.58:1); AAA: text → #0256b1 (7.07:1); AAA: background → #000000 (7.09:1)
- On black (#000000): 7.09:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **AMD** — secondary #2899ff (Δ 0.891) — https://brandsweets.com/colors/brands/amd-com
- **Apple** — secondary #2997ff (Δ 0.997) — https://brandsweets.com/colors/brands/apple-com
- **Figma** — accent #0d99ff (Δ 1.617) — https://brandsweets.com/colors/brands/figma
- **Miro** — accent #0099ff (Δ 1.794) — https://brandsweets.com/colors/brands/miro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3a98fd-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3a98fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.