# #3a30fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3a30fd`
- RGB: rgb(58, 48, 253)
- HSL: hsl(243, 98%, 59%)
- OKLCH: oklch(0.495 0.281 271.5)
- Relative luminance: 0.1011
- Nearest named color: Blustering Blue (#4411ff, Δ 2.568) — https://brandsweets.com/colors/blustering-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3a30fd

## Tints & shades

- Tints (toward white): #4d44fd, #6158fd, #746dfe, #8781fe, #9a95fe, #a9a4fe, #bcb8fe, #cfcdfe, #e2e1ff, #f5f5ff
- Shades (toward black): #2217fd, #0e02f2, #0d02d9, #0b02bb, #0a02a2, #080183, #06016a, #05014c, #030132, #010014

## Harmonies

- Complementary: #f3fd30
- Analogous: #308cfd, #a130fd
- Triadic: #fd3a30, #30fd3a
- Split-complementary: #fda130, #8cfd30
- Tetradic: #fd308c, #f3fd30, #30fda1

## Colors that go with #3a30fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3a30fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), Zoom (https://brandsweets.com/colors/brands/zoom-us), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #3a30fd in 4 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3a30fd: 10 real palettes, including Zillow's brand system and NHL's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3a30fd: 8 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3a30fd in 8 real palettes, including Coinbase's brand system and Dunkin''s brand system. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3a30fd: 7 real palettes, including Pixar's brand system and Dairy Queen's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Activision (https://brandsweets.com/colors/brands/activision-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3a30fd: 8 real palettes, including Unity's brand system and Cargo's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #3a30fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Kia (https://brandsweets.com/colors/brands/kia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #352bfd (7.2:1)
- On black (#000000): 3.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #655dfd (4.54:1); AA: background → #d1d1d1 (4.55:1); AAA: text → #918bfe (7.33:1)

## Brands using this color

- **Pfizer** — secondary #2e29ff (Δ 1.814) — https://brandsweets.com/colors/brands/pfizer-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3a30fd-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3a30fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.