# #3a196c A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#3a196c` - RGB: rgb(58, 25, 108) - HSL: hsl(264, 62%, 26%) - OKLCH: oklch(0.315 0.134 295.8) - Relative luminance: 0.0268 - Nearest named color: Explorer of the Galaxies (#3a1f76, Δ 2.142) — https://brandsweets.com/colors/explorer-of-the-galaxies - Moods: cool, vivid, dark, technical, modern, luxury, bold - Page: https://brandsweets.com/colors/3a196c ## Tints & shades - Tints (toward white): #4a2088, #5927a5, #6b2fc6, #7e45d3, #9262da, #a67fe1, #ba9ce8, #d1bdef, #e5daf6, #f9f7fd - Shades (toward black): #361763, #31155b, #2a124e, #261046, #220f3e, #1d0d36, #190b2d, #120821, #0d0619, #090411 ## Harmonies - Complementary: #4b6b19 - Analogous: #19216b, #63196b - Triadic: #6b3a19, #196b3a - Split-complementary: #6b6319, #216b19 - Tetradic: #6b1921, #4b6b19, #196b63 ## Colors that go with #3a196c Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3a196c: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #3a196c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), GEICO (https://brandsweets.com/colors/brands/geico-com). — https://brandsweets.com/colors/royalblue - **Crimson** #dc143c [pool] — Crimson is paired with #3a196c in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson - **Denim** #1560bd [pool] — Designers have shipped Denim with #3a196c: 10 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim - **Orange Red** #ff4500 [pool] — Orange Red is paired with #3a196c in 5 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Monzo (https://brandsweets.com/colors/brands/monzo-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered - **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #3a196c: 6 real palettes, including Frost & Ember and Glacier, as the supporting colour. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue - **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #3a196c in 4 real palettes, including Boeing's brand system and Harbour, as the supporting colour. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/skyblue - **Slate Gray** #708090 [pool] — 5 real palettes, including Campus and Bloomberg's brand system put Slate Gray beside #3a196c, as the supporting colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/slategray ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 13.68:1 — AA pass, AA-large pass, AAA pass - On black (#000000): 1.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8c5ad8 (4.57:1); AA: background → #949494 (4.51:1); AAA: text → #a983e2 (7.03:1); AAA: background → #bababa (7.05:1) ## Brands using this color - **Kraken** — primary #331469 (Δ 1.91) — https://brandsweets.com/colors/brands/kraken-com ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern - luxury: https://brandsweets.com/fonts/mood/luxury - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3a196c-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#3a196c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.