# #3a040a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3a040a`
- RGB: rgb(58, 4, 10)
- HSL: hsl(353, 87%, 12%)
- OKLCH: oklch(0.226 0.083 20.7)
- Relative luminance: 0.0101
- Nearest named color: English Breakfast (#441111, Δ 3.927) — https://brandsweets.com/colors/english-breakfast
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/3a040a

## Tints & shades

- Tints (toward white): #640712, #8a0a19, #b50d20, #db0f27, #f02840, #f35366, #f67988, #f9a4ae, #fbcbd0, #fef5f6
- Shades (toward black): #340409, #300308, #300308, #2b0308, #260307, #210206, #1d0205, #1d0205, #180204, #130103

## Harmonies

- Complementary: #043933
- Analogous: #390425, #391804
- Triadic: #0a3904, #040a39
- Split-complementary: #043918, #042539
- Tetradic: #253904, #043933, #180439

## Colors that go with #3a040a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #3a040a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #3a040a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Signal (https://brandsweets.com/colors/brands/signal-org), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #3a040a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #3a040a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #3a040a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #3a040a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #3a040a in 18 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including Tim Hortons's brand system and Signal's brand system put Blue beside #3a040a, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.48:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ea102a (4.61:1); AA: background → #828282 (4.55:1); AAA: text → #f46677 (7.01:1); AAA: background → #a6a6a6 (7.18:1)

## Brands using this color

- **Hershey's** — primary #3f000b (Δ 1.3) — https://brandsweets.com/colors/brands/hersheys-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3a040a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3a040a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.