# #3a034a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3a034a`
- RGB: rgb(58, 3, 74)
- HSL: hsl(286, 92%, 15%)
- OKLCH: oklch(0.261 0.122 316.6)
- Relative luminance: 0.0146
- Nearest named color: Romanic Scene (#3b0346, Δ 0.814) — https://brandsweets.com/colors/romanic-scene
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/3a034a

## Tints & shades

- Tints (toward white): #570571, #7a079d, #9808c4, #b60aeb, #c72cf6, #d254f8, #dc7bf9, #e6a2fb, #f2cefd, #fcf5ff
- Shades (toward black): #350345, #310340, #2e023b, #2a0236, #260231, #1e0227, #1b0122, #17011d, #130118, #0f0114

## Harmonies

- Complementary: #134903
- Analogous: #160349, #490337
- Triadic: #493903, #034939
- Split-complementary: #374903, #034916
- Tetradic: #491603, #134903, #033749

## Colors that go with #3a034a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3a034a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #3a034a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #3a034a, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #3a034a: 6 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3a034a: 7 real palettes, including Blue Mono and Fintech Trust, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), MLB (https://brandsweets.com/colors/brands/mlb-com), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #3a034a in 4 real palettes, including Pinterest's brand system and Tim Hortons's brand system, as the lead colour. Seen in: Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3a034a: 14 real palettes, including Discover's brand system and Heinz's brand system, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #3a034a: 5 real palettes, including MLB's brand system and AT&T's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), AT&T (https://brandsweets.com/colors/brands/att-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #be0af5 (4.55:1); AA: background → #878787 (4.53:1); AAA: text → #d767f9 (7.2:1); AAA: background → #ababab (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3a034a-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3a034a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.