# #3a031f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3a031f`
- RGB: rgb(58, 3, 31)
- HSL: hsl(329, 90%, 12%)
- OKLCH: oklch(0.232 0.089 355.4)
- Relative luminance: 0.0106
- Nearest named color: Vienna Roast (#330022, Δ 2.374) — https://brandsweets.com/colors/vienna-roast
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/3a031f

## Tints & shades

- Tints (toward white): #660537, #8d074c, #b80a64, #df0c79, #f42590, #f651a6, #f877ba, #faa3d0, #fccae4, #fef5fa
- Shades (toward black): #35031d, #30031a, #30031a, #2c0218, #270215, #220212, #1d0210, #1d0210, #18010d, #13010b

## Harmonies

- Complementary: #033a1e
- Analogous: #39033a, #3a0304
- Triadic: #203a03, #03203a
- Split-complementary: #043a03, #033a39
- Tetradic: #3a3903, #033a1e, #03043a

## Colors that go with #3a031f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #3a031f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #3a031f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #3a031f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #3a031f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #3a031f in 18 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Tim Hortons's brand system and Warp's brand system put Blue beside #3a031f, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Sketch (https://brandsweets.com/colors/brands/sketch-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #3a031f in 9 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Graphite Mono and Blush put Blush Pink beside #3a031f, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e40c7b (4.64:1); AA: background → #828282 (4.51:1); AAA: text → #f75fad (7.2:1); AAA: background → #a6a6a6 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3a031f-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3a031f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.