# #39d728

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#39d728`
- RGB: rgb(57, 215, 40)
- HSL: hsl(114, 69%, 50%)
- OKLCH: oklch(0.769 0.242 141.8)
- Relative luminance: 0.4962
- Nearest named color: Green Priestess (#11dd55, Δ 2.875) — https://brandsweets.com/colors/green-priestess
- Moods: vivid
- Page: https://brandsweets.com/colors/39d728

## Tints & shades

- Tints (toward white): #4ddb3d, #61df53, #71e364, #84e679, #98ea8f, #aceea5, #c0f2ba, #d0f6cb, #e3f9e1, #f7fdf6
- Shades (toward black): #33c224, #2fb120, #299b1c, #258a19, #1f7415, #195f11, #154e0e, #0f380a, #0a2707, #051103

## Harmonies

- Complementary: #c628d7
- Analogous: #91d728, #28d76e
- Triadic: #2839d7, #d72839
- Split-complementary: #6e28d7, #d72891
- Tetradic: #2891d7, #c628d7, #d76e28

## Colors that go with #39d728

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #39d728 in 8 real palettes, including WhatsApp's brand system and Minecraft's brand system, as the supporting colour. Seen in: WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #39d728 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #39d728: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Blue** #0000ff [pool] — 3 real palettes, including MongoDB's brand system and Minecraft's brand system put Blue beside #39d728, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #39d728: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #39d728 in 3 real palettes, including Learning App and Playground, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #39d728 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Meadow and Citrus Grove put Mustard Yellow beside #39d728, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #238619 (4.67:1); AA: background → #4a4a4a (4.61:1); AAA: text → #1b6713 (7.01:1); AAA: background → #2e2e2e (7.06:1)
- On black (#000000): 10.92:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/39d728-a2bea2-8a4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#39d728" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.