# #39b8db

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#39b8db`
- RGB: rgb(57, 184, 219)
- HSL: hsl(193, 69%, 54%)
- OKLCH: oklch(0.729 0.118 220.6)
- Relative luminance: 0.4027
- Nearest named color: Blue Martini (#52b4d3, Δ 1.761) — https://brandsweets.com/colors/blue-martini
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/39b8db

## Tints & shades

- Tints (toward white): #4abede, #60c6e2, #71cce5, #86d4e9, #98daec, #a9e0ef, #bee8f3, #d0eef6, #e5f6fa, #f6fcfd
- Shades (toward black): #27aed3, #239cbe, #1f8aa8, #1b7993, #17677d, #135567, #0f4352, #0b323c, #072027, #030e11

## Harmonies

- Complementary: #db5c39
- Analogous: #39dbad, #3967db
- Triadic: #db39b8, #b8db39
- Split-complementary: #db3967, #dbad39
- Tetradic: #ad39db, #db5c39, #67db39

## Colors that go with #39b8db

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #39b8db: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #39b8db: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #39b8db: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and Kraken's brand system put Midnight Blue beside #39b8db, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Kraken (https://brandsweets.com/colors/brands/kraken-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #39b8db in 10 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), NBA (https://brandsweets.com/colors/brands/nba-com), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #39b8db in 11 real palettes, including Cursor's brand system and Astro's brand system, as the text colour against it. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Astro (https://brandsweets.com/colors/brands/astro-build), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/taupe
- **Coral** #ff7f50 [harmony: complementary] — Coral sits directly opposite #39b8db on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/coral
- **Light Coral** #f08080 [harmony, pool: split] — Light Coral is a split-complement of #39b8db: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1c809b (4.55:1); AA: background → #3d3d3d (4.68:1); AAA: text → #156074 (7.1:1); AAA: background → #1f1f1f (7.11:1)
- On black (#000000): 9.05:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Tailwind CSS** — primary #06b6d4 (Δ 1.987) — https://brandsweets.com/colors/brands/tailwind-css

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical
- **Lagoon** (ocean, vivid, light, summer) — #06b6d4, #14b8a6, #fde68a, #ffffff, #134e4a — Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef. — tool: https://brandsweets.com/palettes/new/06b6d4-14b8a6-fde68a-ffffff-134e4a — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/39b8db-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#39b8db" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
