# #39a28a

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#39a28a`
- RGB: rgb(57, 162, 138)
- HSL: hsl(166, 48%, 43%)
- OKLCH: oklch(0.646 0.102 174.8)
- Relative luminance: 0.2855
- Nearest named color: Herbal (#29ab87, Δ 2.886) — https://brandsweets.com/colors/herbal
- Moods: neutral
- Page: https://brandsweets.com/colors/39a28a

## Tints & shades

- Tints (toward white): #41b99d, #51c2a8, #68cab3, #7bd1bd, #92d9c8, #a4dfd1, #bbe7dd, #ceeee6, #e5f6f2, #f7fcfb
- Shades (toward black): #34937d, #2e8470, #297563, #246656, #205b4d, #1b4b40, #153c33, #102d26, #0b1e1a, #050f0d

## Harmonies

- Complementary: #a23952
- Analogous: #39a255, #3986a2
- Triadic: #8a39a2, #a28a39
- Split-complementary: #a23986, #a25539
- Tetradic: #5539a2, #a23952, #86a239

## Colors that go with #39a28a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #39a28a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Kia's brand system put Blue beside #39a28a, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Kia (https://brandsweets.com/colors/brands/kia-com), Spotify (https://brandsweets.com/colors/brands/spotify), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #39a28a: 6 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #39a28a: 4 real palettes, including Arctic and Spotify's brand system, as the accent. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Spotify (https://brandsweets.com/colors/brands/spotify), Canva (https://brandsweets.com/colors/brands/canva-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #39a28a in 6 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #39a28a: 7 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #39a28a, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #39a28a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e8470 (4.52:1); AA: background → #2b2b2b (4.52:1); AAA: text → #226253 (7.14:1)
- On black (#000000): 6.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3aa68d (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/39a28a-a2bebb-d459b1-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#39a28a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.