# #39a259

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#39a259`
- RGB: rgb(57, 162, 89)
- HSL: hsl(138, 48%, 43%)
- OKLCH: oklch(0.634 0.145 150.1)
- Relative luminance: 0.2743
- Nearest named color: Jade (#00a86b, Δ 2.502) — https://brandsweets.com/colors/jade
- Moods: neutral
- Page: https://brandsweets.com/colors/39a259

## Tints & shades

- Tints (toward white): #41b965, #51c273, #68ca85, #7bd195, #92d9a7, #a4dfb6, #bbe7c8, #ceeed7, #e5f6ea, #f7fcf9
- Shades (toward black): #349350, #2e8448, #297540, #246638, #205b31, #1b4b29, #153c21, #102d19, #0b1e10, #050f08

## Harmonies

- Complementary: #a23983
- Analogous: #4ea239, #39a28d
- Triadic: #5939a2, #a25939
- Split-complementary: #8d39a2, #a2394e
- Tetradic: #394ea2, #a23983, #a28d39

## Colors that go with #39a259

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #39a259: softer than #000 and cool enough to feel like part of the same palette. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #39a259, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #39a259 in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #39a259: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #39a259, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #39a259 in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #39a259 in 13 real palettes, including Undergrowth and Subaru's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #39a259 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e8448 (4.66:1); AA: background → #262626 (4.67:1); AAA: text → #226236 (7.32:1)
- On black (#000000): 6.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3caa5d (7.1:1)

## Brands using this color

- **Next.js** — secondary #449d5d (Δ 1.832) — https://brandsweets.com/colors/brands/nextjs-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/39a259-a2beae-be59d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#39a259" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.