# #39872c

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#39872c`
- RGB: rgb(57, 135, 44)
- HSL: hsl(111, 51%, 35%)
- OKLCH: oklch(0.555 0.148 141)
- Relative luminance: 0.1838
- Nearest named color: Overgrown Mausoleum (#448833, Δ 1.309) — https://brandsweets.com/colors/overgrown-mausoleum
- Moods: neutral
- Page: https://brandsweets.com/colors/39872c

## Tints & shades

- Tints (toward white): #439e33, #4fb93c, #60c64e, #75cd65, #8dd680, #a2dd97, #b6e5ae, #cbecc5, #e3f5e0, #f8fdf7
- Shades (toward black): #347b28, #307024, #2b6420, #26591d, #214d19, #1a3e14, #153210, #10270c, #0b1b09, #070f05

## Harmonies

- Complementary: #792c87
- Analogous: #67872c, #2c874c
- Triadic: #2c3987, #872c39
- Split-complementary: #4c2c87, #872c67
- Tetradic: #2c6787, #792c87, #874c2c

## Colors that go with #39872c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #39872c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #39872c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #39872c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #39872c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkorchid
- **Denim** #1560bd [pool] — Designers have shipped Denim with #39872c: 6 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #39872c, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #39872c in 10 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #39872c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #38832a (4.72:1); AA: background → #050505 (4.54:1); AAA: text → #2b6420 (7.13:1)
- On black (#000000): 4.68:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #48a937 (7.01:1)

## Brands using this color

- **Shake Shack** — accent #418613 (Δ 1.525) — https://brandsweets.com/colors/brands/shakeshack-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/39872c-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#39872c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.