# #398461

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#398461`
- RGB: rgb(57, 132, 97)
- HSL: hsl(152, 40%, 37%)
- OKLCH: oklch(0.556 0.093 160.8)
- Relative luminance: 0.1824
- Nearest named color: Elf (#1b8a6b, Δ 2.178) — https://brandsweets.com/colors/elf
- Moods: neutral
- Page: https://brandsweets.com/colors/398461

## Tints & shades

- Tints (toward white): #429a71, #4baf80, #5eba8f, #74c39e, #8dceb0, #a2d7be, #b8e0cd, #cdeadc, #e2f3eb, #f8fcfa
- Shades (toward black): #347959, #2e6b4f, #296047, #25563f, #204b37, #1a3d2d, #153225, #11271d, #0b1912, #060e0a

## Harmonies

- Complementary: #84395c
- Analogous: #39843b, #398284
- Triadic: #613984, #846139
- Split-complementary: #843982, #843b39
- Tetradic: #3b3984, #84395c, #828439

## Colors that go with #398461

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #398461: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #398461: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #398461 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Woodsmoke put Champagne beside #398461, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #398461: 6 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #398461: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #398461, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Farmers Market and Graphite put Orange beside #398461, as the accent. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #296047 (7.35:1)
- On black (#000000): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #48a87b (7.16:1)

## Brands using this color

- **Asana** — accent #468254 (Δ 1.819) — https://brandsweets.com/colors/brands/asana-com
- **Five Guys** — accent #468254 (Δ 1.819) — https://brandsweets.com/colors/brands/fiveguys-com
- **Intel** — accent #468254 (Δ 1.819) — https://brandsweets.com/colors/brands/intel-com
- **Jack Daniel's** — accent #468254 (Δ 1.819) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Netflix** — secondary #468254 (Δ 1.819) — https://brandsweets.com/colors/brands/netflix
- **Paramount+** — accent #468254 (Δ 1.819) — https://brandsweets.com/colors/brands/paramountplus-com
- **Subaru** — accent #468254 (Δ 1.819) — https://brandsweets.com/colors/brands/subaru-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/398461-a2beb4-d459ce-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#398461" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.