# #398451

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#398451`
- RGB: rgb(57, 132, 81)
- HSL: hsl(139, 40%, 37%)
- OKLCH: oklch(0.552 0.109 151.7)
- Relative luminance: 0.1797
- Nearest named color: Bold Irish (#2a814d, Δ 1.612) — https://brandsweets.com/colors/bold-irish
- Moods: neutral
- Page: https://brandsweets.com/colors/398451

## Tints & shades

- Tints (toward white): #429a5e, #4baf6b, #5eba7b, #74c38d, #8dcea1, #a2d7b3, #b8e0c5, #cdead6, #e2f3e8, #f8fcf9
- Shades (toward black): #34794a, #2e6b41, #29603b, #255634, #204b2e, #1a3d25, #15321e, #112718, #0b190f, #060e09

## Harmonies

- Complementary: #84396c
- Analogous: #468439, #398476
- Triadic: #513984, #845139
- Split-complementary: #763984, #843946
- Tetradic: #394684, #84396c, #847639

## Colors that go with #398451

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #398451: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #398451 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #398451 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Copper** #b87333 [pool] — Designers have shipped Copper with #398451: 4 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #398451 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #398451: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #398451, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #398451 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2b643d (7.02:1)
- On black (#000000): 4.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #48a866 (7.07:1)

## Brands using this color

- **Asana** — accent #468254 (Δ 1.425) — https://brandsweets.com/colors/brands/asana-com
- **Five Guys** — accent #468254 (Δ 1.425) — https://brandsweets.com/colors/brands/fiveguys-com
- **Intel** — accent #468254 (Δ 1.425) — https://brandsweets.com/colors/brands/intel-com
- **Jack Daniel's** — accent #468254 (Δ 1.425) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Netflix** — secondary #468254 (Δ 1.425) — https://brandsweets.com/colors/brands/netflix
- **Paramount+** — accent #468254 (Δ 1.425) — https://brandsweets.com/colors/brands/paramountplus-com
- **Subaru** — accent #468254 (Δ 1.425) — https://brandsweets.com/colors/brands/subaru-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/398451-a2beae-c059d4-1f2d2a-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#398451" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.