# #3980ea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3980ea`
- RGB: rgb(57, 128, 234)
- HSL: hsl(216, 81%, 57%)
- OKLCH: oklch(0.61 0.175 258.5)
- Relative luminance: 0.2225
- Nearest named color: Blue Öyster Cult (#5577ee, Δ 3.214) — https://brandsweets.com/colors/blue-oyster-cult
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3980ea

## Tints & shades

- Tints (toward white): #4b8bec, #5d97ee, #70a3f0, #82aff2, #99bef4, #accaf6, #bed6f8, #d1e1fa, #e3edfc, #f6f9fe
- Shades (toward black): #2171e8, #1662d4, #1458bd, #114da6, #0f428f, #0c3573, #0a2b5c, #072045, #04132a, #020912

## Harmonies

- Complementary: #eaa339
- Analogous: #39d8ea, #4a39ea
- Triadic: #ea3980, #80ea39
- Split-complementary: #ea4a39, #d8ea39
- Tetradic: #ea39d8, #eaa339, #39ea4a

## Colors that go with #3980ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3980ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #3980ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #3980ea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #3980ea in 13 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Readymag's brand system and Qualcomm's brand system put Blue beside #3980ea, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3980ea: 11 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3980ea: 10 real palettes, including Patreon's brand system and Venmo's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3980ea: 18 real palettes, including Coursera's brand system and Guinness's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Guinness (https://brandsweets.com/colors/brands/guinness-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2171e8 (4.57:1); AA: background → #1a1a1a (4.52:1); AAA: text → #1353b4 (7.18:1)
- On black (#000000): 5.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5d97ee (7.13:1)

## Brands using this color

- **Readymag** — primary #1484eb (Δ 1.846) — https://brandsweets.com/colors/brands/readymag-com
- **Notion** — accent #2383e2 (Δ 1.97) — https://brandsweets.com/colors/brands/notion

## Curated palettes containing it

- **Playground** (bold, playful, warm) — #ff8c00, #3b82f6, #22c55e, #fff8e7, #1d1d1d — Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids. — tool: https://brandsweets.com/palettes/new/ff8c00-3b82f6-22c55e-fff8e7-1d1d1d — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3980ea-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3980ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.