# #397949

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#397949`
- RGB: rgb(57, 121, 73)
- HSL: hsl(135, 36%, 35%)
- OKLCH: oklch(0.521 0.1 149.8)
- Relative luminance: 0.1503
- Nearest named color: Autumn Crocodile (#447744, Δ 1.092) — https://brandsweets.com/colors/autumn-crocodile
- Moods: neutral
- Page: https://brandsweets.com/colors/397949

## Tints & shades

- Tints (toward white): #438e56, #4ea664, #5fb475, #74be87, #8dc99c, #a1d3ae, #b6ddc0, #cbe7d2, #e3f2e7, #f8fcf9
- Shades (toward black): #346f43, #2f653d, #2a5a36, #265030, #21452a, #1a3721, #152d1b, #102315, #0b180f, #070e08

## Harmonies

- Complementary: #793969
- Analogous: #497939, #397969
- Triadic: #493979, #794939
- Split-complementary: #693979, #793949
- Tetradic: #394979, #793969, #796939

## Colors that go with #397949

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #397949: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #397949 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #397949 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery), Harvest (https://brandsweets.com/palettes/warm#harvest), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #397949 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #397949, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #397949, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #397949: 4 real palettes, including Clay & Linen and Wellness, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #397949 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2e613b (7.27:1)
- On black (#000000): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3e844f (4.62:1); AA: background → #f0f0f0 (4.6:1); AAA: text → #50aa66 (7.28:1)

## Brands using this color

- **BrandSweets** — success #2f7d51 (Δ 1.37) — https://brandsweets.com/colors/brands/brandsweets

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/397949-a2beac-b759d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#397949" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.