# #396ea2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#396ea2`
- RGB: rgb(57, 110, 162)
- HSL: hsl(210, 48%, 43%)
- OKLCH: oklch(0.526 0.1 249.9)
- Relative luminance: 0.1463
- Nearest named color: Blue Triumph (#4376ab, Δ 2.82) — https://brandsweets.com/colors/blue-triumph
- Moods: cool, modern
- Page: https://brandsweets.com/colors/396ea2

## Tints & shades

- Tints (toward white): #417db9, #518ac2, #6899ca, #7ba6d1, #92b5d9, #a4c2df, #bbd1e7, #cedeee, #e5edf6, #f7fafc
- Shades (toward black): #346393, #2e5984, #294f75, #244566, #203d5b, #1b334b, #15293c, #101f2d, #0b141e, #050a0f

## Harmonies

- Complementary: #a26e39
- Analogous: #39a2a2, #3939a2
- Triadic: #a2396e, #6ea239
- Split-complementary: #a23939, #a2a239
- Tetradic: #a239a2, #a26e39, #39a239

## Colors that go with #396ea2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #396ea2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #396ea2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #396ea2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #396ea2 in 8 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #396ea2, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #396ea2: 8 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #396ea2: 4 real palettes, including Dusk and Notion's brand system, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #396ea2 in 17 real palettes, including Wendy's's brand system and McDonald's's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2e5984 (7.3:1)
- On black (#000000): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3e78b1 (4.53:1); AA: background → #ededed (4.57:1); AAA: text → #6c9ccb (7.26:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/396ea2-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#396ea2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.