# #395574

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#395574`
- RGB: rgb(57, 85, 116)
- HSL: hsl(212, 34%, 34%)
- OKLCH: oklch(0.441 0.061 251.7)
- Relative luminance: 0.0863
- Nearest named color: Deep Indigo (#4c567a, Δ 2.84) — https://brandsweets.com/colors/deep-indigo
- Moods: cool, muted
- Page: https://brandsweets.com/colors/395574

## Tints & shades

- Tints (toward white): #436489, #4f75a1, #5e84b0, #7697bc, #8ba6c6, #9fb6d0, #b7c8dc, #ccd8e6, #e4eaf2, #f8fafc
- Shades (toward black): #344d6a, #2f4660, #2a3e55, #25374b, #202f41, #1b2837, #16202c, #111922, #0c1118, #070a0e

## Harmonies

- Complementary: #745939
- Analogous: #397274, #3b3974
- Triadic: #743955, #557439
- Split-complementary: #743b39, #727439
- Tetradic: #743972, #745939, #39743b

## Colors that go with #395574

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #395574 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #395574, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #395574: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #395574 in 13 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #395574: 17 real palettes, including HP's brand system and Dutch Bros's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #395574: 4 real palettes, including Fireside and Wendy's's brand system, as the lead colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #395574 in 5 real palettes, including Open House and Fireside, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Fireside (https://brandsweets.com/palettes/dark#fireside), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/goldenrod
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #395574: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.7:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5178a4 (4.57:1); AA: background → #c7c7c7 (4.56:1); AAA: text → #7a99bd (7.12:1); AAA: background → #f5f5f5 (7.07:1)

## Brands using this color

- **HP** — secondary #485571 (Δ 1.998) — https://brandsweets.com/colors/brands/hp-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/395574-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#395574" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.